Mykhailo Poplavsky: “We present Ukrainian drive trends!” ” –
Rector of Kyiv University of Culture Mykhailo Poplavsky said in an interview with Faktam that his strategic plan is to create modern Ukrainian-language content and promote it in the world information space through social networks. The opening of the world’s first TikTok faculty at the University of Culture and in Ukraine is part of this plan, he said.
Ukraine , Ukraingate , 28 , January , 2022 | Ukraine News
“It is a powerful tool for promoting and promoting the National University of Culture and Arts, maintaining its image and brand loyalty. By the way, this year we recruited students through social networks. Now there is an information and intellectual world revolution, brainstorming. , a coronavirus that knocked many people out of their usual rhythm of life and immersed them even more in social networks. Especially young people who hardly watch TV, unfortunately, read little books, “Poplavsky said.
He added that youth slang should be communicated with this target audience.
“That’s why I create modern Ukrainian-language content, promote it in the world information space through social networks. This is my strategic plan. We train Ukrainian bloggers, opinion leaders of the 21st century. of the big plan “, – the rector explained.
When asked by a journalist how much he earns on social networks, Poplavsky said that they are exclusively an image tool for promoting the university.
The best monetization is trust and respect, you can’t buy them. We create Ukrainian projects and promote them. I want our Ukrainian trends to be at the top and the world to get acquainted with our culture, song, cuisine, traditions. We must show that Ukrainian – it’s fashionable, it’s in trend, that’s the future! “he said.
In order to compete with young bloggers, it is necessary to work systematically on social networks, the rector of Kyiv University of Culture is convinced.
“Analyze trends and create your own Ukrainian trends, be unique and interesting. Communicate with followers, engage in discussions, make content analysis and conclusions that interest them. Surprise with creative approaches and present quality drive trends. Surprise means victory!” Poplavsky: “Every Monday I broadcast live, talk to subscribers and answer their sharp questions. I play prizes, money, cars for Ukrainians. With casual conversations, humor, songs, dances, memes, we attract more and more new Ukrainian audiences, coverage 83% this is a good result in Ukraine. To win and retain an audience, you need to appeal to emotions and feelings and manage its energy. “
Context
In October 2021, the communication group dentsu Ukraine and the research company HypeAuditor prepared a rating of opinion leaders on Instagram and TikTok in the Ukrainian market. Poplavsky became the leader of the rating on Instagram, he has 4.6 million subscribers, 83% of them – from Ukraine. The profile marketing portal MMR wrote about it.
At the end of December last year, the Ukrainian blogger search and verification service trendHERO published a rating of Ukrainian bloggers in 2021 according to the growth of subscribers. Poplavsky grew his audience by almost 5 million subscribers during the year and came out on top with a significant gap from the nearest competitors. He now has 6.4 million subscribers.
Source: Ukrgate
