The leading brand of the Spanish retail chain Inditex – Zara – always reacts quickly to the trends presented by brands on the catwalks, quickly introducing them into their collections. In the season of spring-summer 2021 undeniable style zero sang many brands – from Miu Miu to Christopher Esber. Zara is no exception to the rule and has also joined the big trend. After analyzing the market situation, the brand chose the iconic face of the 2000s – the Barbie doll, making a collaboration with the doll manufacturer.
Kyiv. Ukraine. Ukraine Gate – April 16, 2021 – Fashion
The Barbie-inspired capsule collection includes printed tees and long sleeves, crop tops, cozy hoodies, waist chains, cropped joggers, mini shorts, bikinis, and one-piece swimsuits. She stylized the ad campaign by Lotta Volkova, who, in a recent collaboration with Adidas, once again demonstrated her masterful approach to the fashion presentation of sportswear. To convey the irony of the unrealistic proportions of the dolls, the models posed in things from the capsule, with their heads pressed to the ceiling, as if in a d
As part of the collaboration, Zara also released their limited-edition Barbie dolls, which sold out within hours. The proceeds from their sale will go to charity. Products from the Zara x Barbie collection are already available on the brand’s website.
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Source: Ukrgate
