Foreigners are most deterred from traveling to Ukraine by the lack of information and security issues.
Kyiv. Ukraine. Ukraine Gate – September 29, 2021 – Tourism and Travel
This was announced by Adviser to the Minister for Foreign Affairs of Ukraine Dmytro Kuleba Maria Lypyatska during networking for key tourism players and government officials to discuss the main problems facing the tourism business during the COVID-19 pandemic, organized by the RBC-Ukraine Travel project for World Tourism Day.
We are currently finalizing a large-scale survey on Ukraine’s perception of the EU, which we will present shortly, but the first tourism survey shows that more than half of respondents who have shown interest in Ukraine would like to visit the country. But there are two problems we face are the first is the lack of communication, that is, the lack of tourist material about Ukraine is promoted abroad, the second is the problem of security, which has been identified as one of the main obstacles for foreign tourists in Ukraine. issues with coronavirus, and issues of public safety, “said Lipyatska.
At the same time, she reminded that this year the Ministry of Foreign Affairs launched the website Ukraine.ua, the main task of which is to promote a positive image of Ukraine in the world. It will be recalled that the resource is currently available in six language versions: English, German, French, Spanish, Arabic, and Chinese.
At the same time, the participants of the meeting named the Arab market as a successful example of promoting the tourist potential of Ukraine abroad.
Thus, according to the head of the design and organizational work of the State Agency for Tourism Development Olga Rabiychuk, thanks to the launch of direct flights to Saudi Arabia and the abolition of visas for citizens of this country, this summer Ukraine was visited by 41.5 thousand tourists from Saudi Arabia. then for the whole of 2019. At the same time, revenues to the state budget of Ukraine from Arabian tourists this season amounted to 83 million dollars, while the cost of the promotional campaign in the CA market amounted to less than 150 thousand dollars.
In turn, the Chairman of the Board of the portal VisitUkraine.Today Anton Taranenko confirmed that this tourist season remains reduced compared to pre-coronavirus times, attention to Ukraine by tourists from the EU. Instead, residents of the United States, Arab countries, and CIS countries, such as Azerbaijan or Georgia, often search for information about holidays in Ukraine on their website.
Source: Ukrgate
Read also: The UAE Will Host an International Humanitarian Summit During Expo 2020 Dubai